To help
publicize your display, you can download a sample press release, a media advisory, and
public service announcements that you may use as a guide for developing
press material for your upcoming display. Feel free to use any of the following
sample material along with relevant information that the media in your
community will find compelling. As you know, providing the media with
information about your display will help to ensure that more people are aware
of and attend your display. Also included is Quilt background information (history,
mission, fact sheet) and style guidelines to help you create your own
press materials about the display.
Press Releases
A press
release should contain all the basic information about your display (who, what,
where, when and why), some background information about The Quilt, and quotes
from both the
event organizers and those provided in the sample release. Double-space your
release. Keep your paragraphs short and
limit the entire press release to no more than two pages. The press release
should be mailed or faxed to daily papers two to three weeks prior to your
event and to weekly papers one month in advance of the display.
Before sending the release out, call the local media to find out their
required lead times and the names of the people to whom you should address the
release. You should also follow up with a phone call
to the main newspapers and television stations in your community to make sure
they received the press release and to encourage them to cover the story. In some cases, it is desirable to mail copies
of the press releases to several people at the same media outlet. For instance, at a large newspaper you might
mail press releases to the assignment editor, city editor, features editor and
a reporter who typically covers AIDS-related stories.
Magazines
usually work three to four months out and therefore, they will need information
several months in advance. The release
should be mailed with background information on The NAMES Project Foundation
(history, fact sheet, mission statement, etc.)
You can also use this information to develop a press kit for media covering
the display.
Media Advisories
The media
advisory is a last-minute reminder to the media. It should reach them no more than one or two
days before the opening of the display.
It should be no longer than one page and need not be double-spaced since
it's not for editing or printing.
DOWNLOAD SAMPLE MEDIA ADVISORY
Public Service
Announcements
Public
Service Announcements are free 10 or 30 second radio announcements read on
radio stations as part of their community service. This is a free way you might be able to gain
some exposure for your display. Before
mailing public service announcements to your local radio stations, call the
public affairs or public service departments at those stations to find out what
length PSAs they prefer. There are 10 and 30 second announcements included
in the download list. You may complete
them by filling in the appropriate information and double check their length by
reading the complete script. To adjust
their length to fit the requirements of your local stations, add standard Quilt
phrases as "See The Quilt and Understand" or
delete unnecessary words.
As one of
our display partners, we ask that you help us by following stylistic guidelines
in referring to our organization and The Quilt.
In any
written material The NAMES Project Foundation must be identified as: The NAMES
Project Foundation. In later references,
you may also refer to the organization as The NAMES Project. The asset of The NAMES Project Foundation is: The AIDS Memorial Quilt. After using The AIDS
Memorial Quilt in a first reference, you may use The Quilt in later references
(please note the capital “T” in The). The Quilt should never be referred to as
The Memorial Quilt or The AIDS Quilt.
These guidelines apply to all uses – print, spoken, web, etc.
The logo of
The NAMES Project Foundation/AIDS Memorial Quilt must remain in tact. No changes or additions may be made to the
logo under any condition.
LOGOS – RIGHT-CLICK AND
SAVE TO YOUR HARD DISK
DOWNLOAD GIF LOGO 1.3 MB
DOWNLOAD EPS LOGO 170 KB
